Payment Models driving the development of consumer experience in e-Commerce
A new breed of digitally-savvy consumers is driving the development of consumer experience in eCommerce. Critical to the success of this next-generation development will be a frictionless payment experience that mitigates clunky physical interaction, while contributing to loyalty and customer satisfaction.
J Michael Bradley, Managing Director for Asia Pacific, CyberSource, examines how the emergence of the ‘Credential Economy’ is taking shape across multiple forms, including digital wallets, micro-transactions and loyalty commerce models. These payment models need to be supported by security solutions designed to protect payment and other Personally Identifiable Information (PII) data.
Michael is a leading authority on eCommerce fraud, payment security and payment process improvement. A published author on payment and fraud trends, he is a highly sought-after speaker at industry conferences and media events throughout Asia Pacific. Michael collaborates closely with the industry’s largest eCommerce businesses supporting the travel, financial, digital, retail and entertainment segments.