Payment Models driving the development of consumer experience in e-Commerce

A new breed of digitally-savvy consumers is driving the development of consumer experience in eCommerce. Critical to the success of this next-generation development will be a frictionless payment experience that mitigates clunky physical interaction, while contributing to loyalty and customer satisfaction.

J Michael Bradley, Managing Director for Asia Pacific, CyberSource, examines how the emergence of the ‘Credential Economy’ is taking shape across multiple forms, including digital wallets, micro-transactions and loyalty commerce models. These payment models need to be supported by security solutions designed to protect payment and other Personally Identifiable Information (PII) data.

This paper provides an understanding of the credential economy, and offers deeper insights into the various solutions that enable these business models.

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About Author
Michael is a leading authority on eCommerce fraud, payment security and payment process improvement. A published author on payment and fraud trends, he is a highly sought-after speaker at industry conferences and media events throughout Asia Pacific. Michael collaborates closely with the industry’s largest eCommerce businesses supporting the travel, financial, digital, retail and entertainment segments.

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